Digital Marketing

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.

The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year.

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.

C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.