Digital Marketing

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program.

Recent retail news includes private label growth and Family Dollar's exclusive haircare line.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Food waste app users can shop discounted foods at hundreds of Canadian stores.

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.

​​​​​​​P2PI's latest proprietary research looks at how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.