Digital Marketing

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.

Orange Apron Media is leveraging Pentaleap's retail media technology, including an algorithm that processes contextual data, to increase ad relevance.

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.

A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.

Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora.

Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.

Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.