IAB, P2PI Produce In-Store Retail Media Study
The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.
In-store retail media has emerged as a vital component of the modern retail environment, effectively bridging the gap between physical and digital shopping experiences.
Looking to glean insights on how CPG brands and retailers are approaching the space, IAB and P2PI conducted a qualitative study, interviewing various brands and retailers to learn how they're leveraging in-store technologies, measuring success, addressing challenges and looking at future innovations.
IAB and P2PI synthesized the interviews into a study, providing a roadmap for future developments in this dynamic field and highlighting the critical role of in-store technologies in modern retail strategies.
Download the full report below.