Digital Marketing

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Here's a snapshot of an industry leader from the P2PI member community.

See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.