Member Report: Marketing Mix Modeling (MMM) Playbook The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions. How to Leverage Social-First Marketing for a Unified Content Strategy In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world. Target Tresemme Mobile Ad Lowe's, Home Depot Roll Out AI Assistants The home improvement rivals launched similar AI tools to help shoppers with home projects and advice. Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. Jivox Unveils AI Agent for Retail Media Ad Compliance The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements. Retail Media That Delivers: Snapshots From Retail Media Summit Canada 2025 This year's event provided attendees with diverse perspectives on advancing their retail media journeys. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Aldi Automates Digital Product, Marketing Copy Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints. Q&A: Mars Marketing VP David Jacobs Talks Omnichannel Approach See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more. First Previous 32 33 34 35 36 Next Last
