Digital Marketing

Here's a snapshot of an industry leader from the P2PI member community.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Here are some seamless and impactful strategies for in-store event marketing.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

See how the two companies are combining capabilities to offer retailers a flexible alternative to traditional retail media solutions.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.

The new page makes it easier to shop closer to home.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.