Digital Marketing

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora.

The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.