Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.
Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.