Digital Marketing

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

The former Shopkick and Field Agent exec will work with Walmart suppliers.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Here's a snapshot of an industry leader from the P2PI member community.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Here are some seamless and impactful strategies for in-store event marketing.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

See how the two companies are combining capabilities to offer retailers a flexible alternative to traditional retail media solutions.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.