Digital Marketing

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

Partnership designed to drive CPG growth through contextual commerce.

The humble print receipt has become a vehicle for change for the Canadian grocer.

Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.

Spots take a lighthearted look at quirks of Canadian customers.

In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.