Digital Marketing

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

In this on-demand video, Vizit, the Path to Purchase Institute, and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.