Digital Marketing

The partnership brings Criteo’s brand and agency relationships to DoorDash’s expanding ad platform as delivery becomes a key path to purchase.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.

P2PI chats with Parbinder Dhariwal, CMX's VP, general manager, on the RMN’s last five years, the in-store retail media opportunity, and winning in a fragmented and highly competitive space

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.