Cross-Merchandising

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.

The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

Here's a snapshot of an industry leader from the P2PI member community.