Cross-Merchandising

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

One campaign won an OmniShopper Award in the "Packaging" category.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.