Corporate Governance

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment.

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

The Cincinnati office provides strategic access to major retailers in the region, including Kroger.

Burghart brings extensive experience across point-of-purchase displays, corrugated materials and packaging innovation.

It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

Here's a snapshot of an industry leader from the P2PI member community.