With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.
A session featuring Google Canada and Mark Anthony Brands will explore how creative innovation and scalable data strategies will shape the next phase of retail media.
Amar Singh, senior director of retail insights, will outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies.