Category Marketing

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

The platform launch follows last year's brand refresh.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.