Account-Specific

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.