Despite inflation and continued concerns of a recession, the 2022 holiday season saw both online and in-store sales increase slightly. However, the season did differ from recent years as retailers discounted heavily while consumers diversified their spending and shopped earlier due to the overall rise in prices and a hunger for experiences and gatherings post-pandemic. As consumers headed to stores, brands and retailers began rolling out festive marketing initiatives and materials in late October/early November. On the following pages, we provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.
Lindt & Sprungli USA launched its first interactive virtual storefront in mid-November. The fully 3D storefront offered a photorealistic store interior, colorfully decorated for the holidays. Site visitors could move around the store and click on different departments and areas, such as the Chocolate Lab, the Lindor truffles wall and the gifting and boxed chocolates station, to explore the brand deeper and complete special activities.
Talking Rain’s Sparkling Ice ran a holiday-themed digital ad on Meijer’s website in November. The ad depicted a “Get festive flavor” message and branded imagery on one side and spotlighted individual products from the brand that could be rotated manually. Each highlighted item included an add-to-cart button and linked to the product details page.