Account-Specific

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Walmart has become the exclusive retail partner of VitaHustle, a nutritional supplement DTC brand that launched online and in stores.

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.