ARTICLES BY THIS AUTHOR

• 7/5/2023

  P&G Promotes Sustainability at Target

  The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

  Samantha Nelson

  
• 6/28/2023

  Reese's Plays With Dollar General's App

  Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

  Samantha Nelson

  
• 6/26/2023

  Head & Shoulders Bare Debuts at Walmart

  Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

  Samantha Nelson

  
• 6/25/2023

  Muddy Bites Launches at Walmart With Massive Ice Cream Cone

  Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

  Samantha Nelson

  
• 6/22/2023

  Disney's Celebration Extends to PetSmart With Exclusive Collection

  The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

  Samantha Nelson

  
• 6/13/2023

  Monster Energy Awards Custom Sneakers at 7-Eleven

  The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

  Samantha Nelson

  
• 6/12/2023

  'The Little Mermaid' Collection Launches at Ulta Beauty

  The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

  Samantha Nelson

  
• 6/11/2023

  Ghost Brings FaZe Pop Energy Drink to 7-Eleven

  The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

  Samantha Nelson

  
• 6/6/2023

  J&J Campaign at Walmart Supports Tree Planting

  The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

  Samantha Nelson

  
• 6/5/2023

  ‘The Little Mermaid’ Costume Designs Make Their Way to Target

  Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

  Samantha Nelson