Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/26/2023
Pink Sauce: From TikTok to Walmart
Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet. - 3/22/2023
Pampers Brings Peppa Pig to Walmart for Potty Training
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart. - 3/20/2023
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion. - 2/28/2023
Ulta Gets Proactiv Clean
Proactiv launched a line for mild acne and beginner breakouts exclusively at Ulta Beauty in October. - 2/23/2023
DTC Brand Olive & June Launches at Walmart
DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com. - 2/22/2023
NYX Brings 'Avatar' to Ulta, Macy's
The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film. - 2/21/2023
Lume's Whole Body Deodorant Arrives at Target
Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body. - 2/16/2023
Target Further Showcases Function of Beauty
The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January. - 2/14/2023
Target Collection Rings in the Lunar New Year
Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year. - 2/8/2023
Walmart Showcases a Sliick Exclusive
A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.
