ARTICLES BY THIS AUTHOR

• 6/13/2023

  Monster Energy Awards Custom Sneakers at 7-Eleven

  The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

  Samantha Nelson

  
• 6/12/2023

  'The Little Mermaid' Collection Launches at Ulta Beauty

  The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

  Samantha Nelson

  
• 6/11/2023

  Ghost Brings FaZe Pop Energy Drink to 7-Eleven

  The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

  Samantha Nelson

  
• 6/6/2023

  J&J Campaign at Walmart Supports Tree Planting

  The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

  Samantha Nelson

  
• 6/5/2023

  ‘The Little Mermaid’ Costume Designs Make Their Way to Target

  Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

  Samantha Nelson

  
• 6/4/2023

  Meijer Celebrates Women’s History Month With Groceries and Art

  The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

  Samantha Nelson

  
• 5/31/2023

  7-Eleven Leverages Pac-Man's Popularity

  7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

  Samantha Nelson

  
• 5/30/2023

  Target Welcomes Parade Underwear to Stores, Website

  The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.

  Samantha Nelson

  
• 5/22/2023

  Monster Energy Brings Supercross Promotion to 7-Eleven

  Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.

  Samantha Nelson

  
• 5/21/2023

  Consumers to Design Disney Lego Set for Target

  Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant

  Samantha Nelson