Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/4/2023
Meijer Celebrates Women’s History Month With Groceries and Art
The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women. - 5/31/2023
7-Eleven Leverages Pac-Man's Popularity
7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes. - 5/30/2023
Target Welcomes Parade Underwear to Stores, Website
The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March. - 5/22/2023
Monster Energy Brings Supercross Promotion to 7-Eleven
Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway. - 5/21/2023
Consumers to Design Disney Lego Set for Target
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant - 5/15/2023
Wet n Wild Launches Sesame Street Makeup at Walmart
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers. - 5/14/2023
Axe Gives Walmart Shoppers an Exclusive Virtual Experience
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers. - 5/10/2023
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women. - 5/8/2023
Unilever Brings Japanese Haircare Brand to Target
Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S. - 5/2/2023
Celebrity Designers Create Exclusive Line for PetSmart
Interior designers Nate Berkus and Jeremiah Brent have launched a collection of products for fish, reptiles and small mammals exclusively at PetSmart.
