Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/5/2023
‘The Little Mermaid’ Costume Designs Make Their Way to Target
Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film. - 6/4/2023
Meijer Celebrates Women’s History Month With Groceries and Art
The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women. - 5/31/2023
7-Eleven Leverages Pac-Man's Popularity
7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes. - 5/30/2023
Target Welcomes Parade Underwear to Stores, Website
The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March. - 5/22/2023
Monster Energy Brings Supercross Promotion to 7-Eleven
Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway. - 5/21/2023
Consumers to Design Disney Lego Set for Target
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant - 5/15/2023
Wet n Wild Launches Sesame Street Makeup at Walmart
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers. - 5/14/2023
Axe Gives Walmart Shoppers an Exclusive Virtual Experience
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers. - 5/10/2023
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women. - 5/8/2023
Unilever Brings Japanese Haircare Brand to Target
Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.
