Michael Applebaum
ARTICLES BY THIS AUTHOR
- 12/11/2023
2023 OmniShopper Awards: Collaborative: Brand-Retailer
Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. - 12/11/2023
2023 OmniShopper Awards Case Studies
The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners. - 8/7/2023
REGGIE Awards: Excellence in Activation
We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. - 6/5/2023
Commerce in the Metaverse: How Brands Are Exploring the Web3 Frontier
Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know. - 4/8/2023
DOOH, CTV: From Something Old to Something New
The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world. - 2/6/2023
How CPG Marketers Are Battling Inflation
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships. - 12/5/2022
2022 OmniShopper Awards: Collaborative: Brand-Retailer
Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. - 12/5/2022
2022 OmniShopper Awards Case Studies
The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners. - 11/14/2022
Mr. Clean, Meet Mr. Plastic
We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene. - 11/13/2022
Sustainable Packaging: The (Green) Proof Is in the Package
From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging. - 8/1/2022
The Social Commerce Playbook
As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years. - 12/21/2021
2021 OmniShopper Award Winner: Digital Media Activation
One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category.
