Michael Applebaum
ARTICLES BY THIS AUTHOR
- 12/9/2024
2024 OmniShopper Awards Case Studies
Shining the spotlight on the year’s best campaigns for shopper engagement. - 10/17/2024
"Jimmy Dean/Walmart Shine Your Way"
We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way. - 10/7/2024
The Health & Wellness Wave
Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers. - 10/7/2024
“Walmart Ugly Sundaes”
We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes. - 10/7/2024
“I’m Just the Flu”
We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu. - 10/7/2024
"Dare to Be Truly You"
We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You. - 10/7/2024
Brand Activation Excellence
We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards. - 4/22/2024
Keys to Winning With In-Store Retail Media
What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena. - 3/12/2024
Can AI Build a Better Marketer?
Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.
