For the fourth straight year, the Path to Purchase Institute has teamed up with the Association of National Advertisers (ANA) to share a roundup of mini case studies for selected winners of the ANA’s annual REGGIE Awards. Each of these shopper-focused campaigns are worthy of “best in class” designation for the unique ways in which they engaged shoppers and drove results. “REGGIE,” shorthand for “cash register,” is an acknowledgment that the ultimate objective of any brand activation program is to drive sales.
The 2024 ANA REGGIE Awards program will be open for entries this fall. For full details and to download an entry kit, visit REGGIEAwards.org.