Michael Applebaum
ARTICLES BY THIS AUTHOR
- 11/14/2022
Mr. Clean, Meet Mr. Plastic
We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene. - 11/13/2022
Sustainable Packaging: The (Green) Proof Is in the Package
From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging. - 8/1/2022
The Social Commerce Playbook
As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years. - 12/21/2021
2021 OmniShopper Award Winner: In-Store Marketing: Aisle Reinvention
One campaign won an OmniShopper Award in the In-Store Marketing: Aisle Reinvention category. - 12/21/2021
2021 OmniShopper Award Winner: Digital Media Activation
One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category. - 12/19/2021
2021 OmniShopper Awards Case Studies
Excellence in shopper engagement: We showcase the 20 campaigns that rose to the top.
