Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

12/3/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Liz Dominguez
12/1/2025
Hershey Identifies How Convenience Retailers Can Win at the Shelf
Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Liz Dominguez
11/19/2025
Levi's to Launch 'Super-Agent' as Part of Enterprise-Wide AI Push
The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Liz Dominguez
11/12/2025
How Southern Glazer's Bridges the BevAlc Data Gap
The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Liz Dominguez
11/11/2025
Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach
The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

Liz Dominguez
10/27/2025
Church & Dwight Tackles Phantom Inventory With AI-Enabled Merchandising
One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

Liz Dominguez
10/1/2025
Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Decode Consumer Trends
The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

Liz Dominguez
9/25/2025
Retail Must Align on Inventory Accuracy or Risk Losses, Study Says
There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.

Liz Dominguez
9/23/2025
Coca-Cola Bottling Canada Uses Instacart's New Consumer Insights Portal
The portal provides advertisers visibility into how shoppers discover and choose products across channels.

Liz Dominguez
8/24/2025
Estee Lauder Advances Restructure With AI, Regional Shifts
Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Liz Dominguez