Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

11/11/2025
Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach
The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

Liz Dominguez
10/27/2025
Church & Dwight Tackles Phantom Inventory With AI-Enabled Merchandising
One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

Liz Dominguez
10/1/2025
Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Decode Consumer Trends
The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

Liz Dominguez
9/25/2025
Retail Must Align on Inventory Accuracy or Risk Losses, Study Says
There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.

Liz Dominguez
9/23/2025
Coca-Cola Bottling Canada Uses Instacart's New Consumer Insights Portal
The portal provides advertisers visibility into how shoppers discover and choose products across channels.

Liz Dominguez
8/24/2025
Estee Lauder Advances Restructure With AI, Regional Shifts
Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Liz Dominguez
8/13/2025
Kellanova Refocuses on Traditional Pricing, Promotions as Volume Growth Returns
CEO Steve Cahillane outlines plan to balance price, mix and volume while addressing consumer financial pressures.

Liz Dominguez
6/19/2025
E.l.f. Launches Personalized Beauty Tool Powered by Pinterest Insights
The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

Liz Dominguez
6/11/2025
L'Oreal Backs AI Beauty Matchmaker, Noli
The platform provides consumers with personalized, science-driven recommendations.

Liz Dominguez
4/27/2025
Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z
Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

Liz Dominguez