Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

4/27/2025
Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z
Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

Liz Dominguez
4/9/2025
L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation
L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Liz Dominguez

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Liz Dominguez

Author Profile

ARTICLES BY THIS AUTHOR

Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z

L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation