Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/7/2022
Pepsi Entices Fans with Tiny Home for Football Season
Beverage brand partners with Instacart to offer a sweepstakes awarding an 18-week stay in a Pepsi-branded mobile home. - 9/6/2022
Instacart's Eversight Acquisition Inspired by Rising Prices
Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry. - 9/6/2022
Ulta Enhances Shoppers' Digital Experiences
Beauty retailer deepens its relationship with Iterate.ai to quickly develop, deploy and scale digital experiences for its shoppers using pre-built modules. - 9/5/2022
How Consumers Are Dealing With Rising CPG Prices
Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food. - 9/5/2022
Meijer Introduces Another Grocery Store Format
Opening in southeastern Michigan in 2023, Meijer Grocery will offer more convenience and a larger fresh assortment than other area stores. - 9/5/2022
Yesway Expands with Acquisition
The emerging convenience store operator's first acquisition of 2022 comprises nine Tres Amigos stores in Texas. - 8/31/2022
Report: Inflation Pushes Consumers to Rethink Shopping
Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits. - 8/30/2022
Amazon Ads Names Advanced Partner Agency
Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network. - 8/30/2022
Instacart Taps Lizzo for Brand Campaign
Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability. - 8/29/2022
Frito-Lay Encourages Girls to Study STEM
In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.
