ARTICLES BY THIS AUTHOR
- 11/16/2022
Shopper Insights & Measurement Forum Takes Place Dec. 6-7
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase. - 11/16/2022
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform. - 11/15/2022
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them. - 11/14/2022
Target Reveals Larger, Modern Store Format
Starting in 2023, more than half of the retailer's 200 full-store remodels and almost all of its 30 new stores will include elements of the new design. - 11/14/2022
Blue Moon Serves Pie Pints
Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel. - 11/10/2022
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits. - 11/10/2022
Diddy to Acquire Cannabis Assets from Cresco, Columbia
The rapper and entrepreneur plans to buy multiple dispensaries and production facilities in New York, Illinois and Massachusetts from the cannabis companies, which are planning to merge. - 11/9/2022
Carrefour, Publicis Create Joint Retail Media Venture
The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023. - 11/9/2022
EuroShop Returns in Early 2023
EuroShop’s 2023 Retail Trade Fair, which takes place Feb. 26 through March 2 in Germany, will bring together the international retail industry and its partners at Dusseldorf Exhibition Centre for the 21st time. - 11/9/2022
Disney+ Pilots E-Commerce Shop for Exclusive Merch
Subscribers of the streaming service can shop for merchandise from franchises (including 'Star Wars' and Marvel) directly from the detail pages of select movies, series and shorts.