Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/24/2023
Tinuiti Acquires Social Marketing Agency
New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti. - 1/24/2023
Pinterest Pilots Clean Room with Albertsons
Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance. - 1/23/2023
Cooler Screens Expands Beyond the Cooler Aisle
The digital merchandising platform rolls out capabilities for endcaps, checkout lane coolers, pharmacy screens and other touchpoints to enhance the in-store experience. - 1/23/2023
Lowe’s Hosts In-Store Birthday Parties
Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S. - 1/23/2023
Kroger Turns to Cloud Tech to Enhance Store Experience
The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger. - 1/18/2023
NRF Highlights from Industry Leaders
Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023. - 1/18/2023
A Look at Boomers’ Digital Buying Trends
Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions. - 1/17/2023
Lowe’s to Move Retail Media Operations In-House
The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers. - 1/17/2023
Eagle Eye Enhances Gamified Offerings with Acquisition
Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers. - 1/16/2023
Albertsons Rolls Out AI Platform to Improve Produce Freshness
The supermarket operator completed an enterprise rollout of Afresh Technologies’ predictive ordering and inventory management platform in January.
