Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/19/2023
Skai to Present Retail Media Power Plays for 2024 at CES
In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10. - 12/18/2023
10 CPG Brands Recognized for Packaging Redesigns
The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases. - 12/18/2023
Rum Brand Debuts Pop-Up at Miami Airport
The monthlong Brugal experience pays homage to the brand’s heritage and includes a bar, gallery and lounge. - 12/14/2023
Mattress Firm Links Ad Impressions With In-Store Visits
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action. - 12/13/2023
Frito-Lay Campaign Celebrates Creators
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera. - 12/12/2023
Sam’s Club Expands Video Advertising Capabilities
Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network. - 12/11/2023
Sony’s AI Sensing Platform Expands With Retail Partnerships
Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage. - 12/11/2023
Meijer to Open Neighborhood Market Store in Cleveland
It will be Meijer's fifth smaller market format overall, and the first outside of Michigan. - 12/11/2023
DIGITAL EXCLUSIVE: Inside A Revamped Walmart Store
View an image gallery from our visit to one of 117 remodeled Walmart stores in the U.S. The store features more space, activated merchandising corners and new digital touchpoints. - 12/11/2023
DIGITAL EXCLUSIVE: Black Friday, Cyber Monday Activation Gallery
Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.
