Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/6/2023
The New Consumer (January-February 2023)
Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted. - 2/6/2023
Molson Coors Deploys ‘Cart-Stopper’ Displays Ahead of Super Bowl
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings. - 2/6/2023
In-Store Experience: Ulta’s Merchandising Overhaul
Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings. - 2/6/2023
Activation Gallery: Holiday 2022
We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond. - 2/1/2023
How Brands Tied In to Dry January
The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players. - 1/31/2023
Kroger Amplifies Digital Offers In-Store
Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout. - 1/30/2023
In-Store Media Startup Looma Bolsters Leadership
The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023. - 1/30/2023
Drive-Up Grocer Enters Market
Addie's launches a 22,000-square-foot concept store in Norwood, Massachusetts, with $10.1 million in seed funding. - 1/30/2023
LeapFrog Maker Rolls Out Post-Holiday Recycling Program
VTech is sponsoring an expanded program with TerraCycle encouraging consumers to discard broken electronic toys at drop-off locations or via shipment. - 1/25/2023
Connected Retail: What Consumers Expect in 2023
CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience.
