Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/27/2024
Ghirardelli Enhances Digital Product Imagery with AI
A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages. - 3/26/2024
Instacart Enables Cart-Building From Third-Party Apps
More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances. - 3/26/2024
P2PI’s Future Forward to Explore Data, Measurement & Retail Media Tactics
Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing. - 3/26/2024
VML, CommerceIQ Partner to Enhance Digital Shelf Performance
The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite. - 3/25/2024
Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer
Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations. - 3/25/2024
Yesway to Grow Footprint in the South in 2024
The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas. - 3/25/2024
Associated Wholesale Grocers Adopts Instacart’s Smart Carts
The tech company’s services, including same-day delivery and AI-powered Caper Carts, will roll out to an additional 2,300 AWG member stores. - 3/25/2024
P2PI Adds Whole Foods to Future Forward Agenda
A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference. - 3/20/2024
Monster Energy Debuts New Flavor With Mixed-Reality Experience
Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles. - 3/19/2024
Wakefern Launches Retailer Media Network
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
