Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

08/09/2022

In-Store Marketplace Launches, Offering Integrated Retail Media Platform

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
08/08/2022

PlantX Brings ‘Vegan Bodega’ to Chicago

The Canadian startup recently celebrated the opening of its XMarket grocery concept in Chicago, its second store in the U.S. and sixth globally.
08/02/2022

Walmart Connect Selects New API Partners

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.
08/01/2022

Hannaford Enhances Store Experience

The grocer focused on enhancing its service offerings, including a greater selection of grab-and-go meal options, expanded pharmacies and additional self-checkout kiosks at five existing stores so far in 2022.
08/01/2022

Activation Gallery: Pride Month

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.
08/01/2022

In-Store Experience: 7-Eleven’s Evolution Store

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.
08/01/2022

The New Consumer (July-August 2022)

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.
07/27/2022

Has Online Grocery Shopping Hit a Plateau?

New consumer research from ChaseDesign explores how online grocery shopping is evolving, how shoppers are engaging with e-commerce services and which retailers are doing it best.
07/26/2022

Bondi Sands Enhances Amazon Ads Performance

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.
07/26/2022

Walmart.com Expands Spanish Language Search

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.