Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/18/2023
Inmar Labels Its New Media Division Aki Technologies
The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company. - 4/18/2023
Kroger, Disney Combine Retail Media Insights & Streaming Content for CPGs
Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights. - 4/17/2023
Walmart Opens Mini General Stores for Travelers
You might have missed the news, but last fall Walmart began rolling out a small-store format in remote parts of the U.S. in partnership with Getaway, a health and wellness hospitality company. - 4/12/2023
Absolut Launches 'Tinder for Friends' Experience Ahead of Coachella
Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually. - 4/11/2023
Influential Retail Advisors to Keynote at Retail Media Summit
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June. - 4/11/2023
Cooler Screens' New Ad Format Leverages Key Calendar Moments
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events. - 4/10/2023
Walmart to Open Redesigned Virginia Store Following Tragedy
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting. - 4/8/2023
Activation Gallery: Micro-Holidays
We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays. - 4/8/2023
The New Consumer (March-April 2023)
Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration. - 4/8/2023
In-Store Experience: Meijer Grocery Debuts
Two locations in Michigan offer a simplified and convenient shopping format and experience.
