Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/1/2023
Inside Sportano’s First Physical Store
The sporting goods startup's flagship store includes various “test-and-trial” experiences and services, such as bike fitting and equipment rental and repair, as well as a slew of digital screens to explore the online product assortment. - 4/30/2023
P2PI Seeking Nominations for 2023 Women of Excellence Awards
The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations due June 16. - 4/26/2023
Rold Gold Celebrates National Pretzel Day in Northeast
The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash. - 4/26/2023
Consumers Are Willing to Sacrifice for Sustainability, Survey Finds
More than three-fourths of those surveyed are willing to delay e-commerce deliveries in order to improve sustainability, if given an incentive to do so. - 4/25/2023
Sam’s Club Launches Certified Partner Program
Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface. - 4/25/2023
New AI Solution Helps Enhance Digital Imagery
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands. - 4/24/2023
Inside H-E-B's Rebranded C-Store
The Texas grocer will continue updating its c-store footprint with "Fresh Bites" branding, and many stores will include H-E-B's True Texas Tacos restaurant. - 4/24/2023
Best Buy Expands Wearable Tech Offerings With Oura Partnership
Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings. - 4/19/2023
Hearst Makes Recipes More Shoppable on Its Magazine Websites
Hearst leverages Chicory's full suite of publisher-tailored ad solutions and contextual commerce across 17 food brand sites, including "Delish" and "The Pioneer Woman." - 4/19/2023
Minnesota Cannabis Brand Introduces Affinity Network Where Anyone Can Be an Influencer
Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.
