Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/2/2025
Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour
The experiential campaign promoted new eye pencil shades with a West Coast activation. - 5/28/2025
Inside Lipton's First Major Brand Refresh in a Decade
President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. - 5/28/2025
E.l.f. Uses Viral Sailor in Roblox Game Targeting Young Creators
Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure. - 5/28/2025
Deadline EXTENDED for 2025 Women of Excellence Nominations
We're keeping the nomination window open through June 6 for our 10th annual awards program. - 5/27/2025
Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts
The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. - 5/26/2025
Walgreens Shifts In-Store Media Strategy
Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. - 5/26/2025
FreshDirect Goes Physical With Semi-Permanent Hamptons Store
The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York. - 5/21/2025
Viral TikTok Trend Inspires New Sprite Drink, Campaign
Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding. - 5/20/2025
Dollar General Joins Retail Media In-Housing Trend
As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. - 5/14/2025
Dick's Will Acquire Foot Locker, Strengthen Global Presence
The deal is expected to enhance marketing, store concepts and omnichannel experiences.
