ARTICLES BY THIS AUTHOR
10/24/2023
H-E-B Debuts Renovated Central Texas Store
In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas.
10/24/2023
Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE
With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.
10/24/2023
Walmart Remodels Michigan Store With Enhanced Experience
The supercenter store in Kalamazoo, Michigan, boasts updated product displays, more digital touchpoints and expanded categories throughout the store.
10/19/2023
MasterChef Finalist, Influencer to Speak at P2PI LIVE
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
10/18/2023
Kroger Measures Carbon Emissions of Retailer Media Network
KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.
10/18/2023
IGA to Answer Burning Question: Is Retail Media an Outstanding Experience or Sensory Overload?
At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.
10/18/2023
Wunderman Thompson, VMLY&R Commerce to Merge
VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.
10/17/2023
Coca-Cola to Share 5 Steps to Mastering Consumer Trends at P2PI LIVE
Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.
10/17/2023
Netflix to Open Brick-and-Mortar Locations
Instead of selling movies, Netflix House will offer merchandise and curated in-store dining experiences and live events inspired by some of its most popular movies and shows, such as “Squid Game” and “Peaky Blinders.”
10/11/2023
Drizly to Discuss Building Creative Programs in the Modern Retail Media Age at P2PI LIVE
Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.