Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/22/2024
Hong Kong Mall Debuts Sprawling Art Installations, Consumer Experiences
Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers. - 7/22/2024
Infographic: The State of Ice Cream
Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality. - 7/17/2024
Prime Day Results, Highlights & Commentary
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event. - 7/16/2024
How U.S. Consumers Feel About Ads on Streaming Services
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees. - 7/16/2024
Wynk Debuts Largest Campaign Yet to Address ‘Regulatory Battle’
The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing. - 7/15/2024
Upcoming Learning Lab: Smarter Growth Strategies for BevAlc Brands
P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more. - 7/15/2024
Whole Foods Gives Update on Daily Shop
The grocer's first smaller format store will open this fall on New York's Upper East Side. - 7/15/2024
Acosta Group Completes Crossmark, Product Connections Acquisition
Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization. - 7/15/2024
Save the Date for P2PI Live & Expo
Our flagship event will take place Nov. 12-14 in Schaumburg, Illinois. Register before Aug. 17 and get early-bird pricing. - 7/15/2024
Research: Financial Concerns Sway Back-to-School Spending
K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.
