Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/30/2025
Deadline EXTENDED for 2025 OmniShopper Awards
We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging. - 7/29/2025
Gopuff, Disney Launch Virtual Concession Stand on Streaming
The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable. - 7/29/2025
Kroger Consolidates Media, Loyalty and Insights Under RMN
New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. - 7/28/2025
Inside Walmart’s Tech Stack
Explore how the retailer is quietly shifting automation and intelligence closer to the store floor. - 7/28/2025
Scheels to Open Experiential Store in 2028
The 250,000-square-foot location merges product assortment with interactive attractions and services. - 7/23/2025
Sedano’s Supermarkets Modernizes Circular Experience
The mobile-first circular now features video, animation and recipe content. - 7/23/2025
P2PI LIVE Adds Giant Food, eMarketer to November Agenda
The latest additions to the agenda bring expert takes on omnichannel loyalty, shopper engagement and scaling in-store media. - 7/23/2025
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. - 7/22/2025
Target's Roundel Eyes Growth With New Tools, Precision Strategy
The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations. - 7/22/2025
Dollar General Hires Retail Media Veteran Austin Leonard to Lead DG Media Network
Leonard brings more than 20 years of advertising and media experience.
