Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/10/2025
Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement
The goal is to improve programmatic campaign performance on the open internet with retail media data. - 6/9/2025
New Target Store Showcases Modernized Large-Format Model
The store reflects Target’s broader strategy to invest in long-term growth and enhance the guest experience. - 6/9/2025
Best Buy, Nintendo Court Gamers With 'GameTruck Theaters'
The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. - 6/9/2025
P2PI Opens Nominations for 40 Under 40 Awards
The 2025 program recognizes young professionals in commerce marketing and their contributions to the industry. - 6/4/2025
How Consumers Are Combating Rising Grocery Costs
New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution. - 6/4/2025
Sephora Strengthens Data Strategy, Retail Insights
A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. - 6/3/2025
Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign
The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. - 6/3/2025
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace
Simon will focus on integrating the companies’ retail media capabilities. - 6/3/2025
Top Retail Media Stories From May 2025
Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month. - 6/2/2025
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations
The retail giant is preparing for a future in which digital agents may shop on behalf of customers.
