Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/26/2022
Bondi Sands Enhances Amazon Ads Performance
The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads. - 7/25/2022
Best Buy Opens Smaller, 'Digital First' Store
Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers. - 7/25/2022
Walgreens, Camp Have an ‘Ultimate Beach Day’
Retail partners are giving away free, limited-edition beach-themed bundles and inviting New Yorkers to partake in a family friendly event in August. - 7/21/2022
Flipping the Script: Changing Cultures and Feeding Hope with NextUp’s Kat Ortiz
NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development. - 7/21/2022
Welcome to Our New Website
The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site. - 7/20/2022
Wine Brand Awards a Home Bar
Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes. - 7/19/2022
New Tool Provides Insights on Prime Day Brand Activity
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event. - 7/19/2022
Forrester Ranks Top Global Media Service Providers
Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria. - 7/19/2022
CitrusAd Unveils GroceryOne Retail Media Hub
CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source. - 7/19/2022
Volta Media Network Promotes Michelin Campaign
A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.
