Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/13/2022
Instacart Program Rewards Couriers
Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform. - 7/12/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads. - 7/12/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle. - 7/11/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept. - 7/11/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels. - 7/6/2022
Study: Back-to-School Shoppers Want Affordability, Convenience
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences. - 7/5/2022
Walmart Leans Into Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations. - 7/4/2022
Canopy Growth Debuts Interactive Summer Campaign
Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales. - 7/4/2022
NielsenIQ, GfK to Merge
Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023. - 7/4/2022
It'Sugar Continues Experiential Store Expansion
It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.
