Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/29/2022
Walmart to Buy AR Optical Tech Company
The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements. - 6/28/2022
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system. - 6/28/2022
Southeastern Grocers Expands Digital Ad Network in Key Markets
The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network. - 6/27/2022
Walmart Bolsters Shopper Experience with New AR Tools
Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces. - 6/20/2022
Kroger Expands Number of EV Charging Stations
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come. - 6/20/2022
In-Store Experience: Beauty Goes Brick-and-Mortar
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers. - 6/20/2022
DTC Fishing Brand Goes Experiential
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.
