Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/20/2022
In-Store Experience: Beauty Goes Brick-and-Mortar
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers. - 6/20/2022
DTC Fishing Brand Goes Experiential
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences. - 5/11/2022
Heineken Tackles Gender Bias in Soccer
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign. - 5/10/2022
Best Buy Bets on Health, Skincare & Other New Categories
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories. - 5/4/2022
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver. - 4/20/2022
Brands Light up for 4/20
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S. - 4/20/2022
Q&A: Getting to Know Gen Z
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference. - 4/19/2022
The New Consumer (March-April 2022)
