ARTICLES BY THIS AUTHOR

• 4/8/2023

  Introducing our 2023 Hall of Fame Honorees

  ​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

  Erika Flynn

  
• 4/8/2023

  Hall of Fame Profile: Mimi Dixon

  As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.

  Erika Flynn

  
• 4/8/2023

  Hall of Fame Profile: Brent Rosso

  Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.

  Erika Flynn

  
• 4/8/2023

  Hall of Fame Profile: Bob Waibel

  This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.

  Erika Flynn

  
• 12/5/2022

  2022 Women of Excellence, Executive of the Year

  Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

  Erika Flynn

  
• 12/5/2022

  2022 Women of Excellence Profiles

  This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

  Erika Flynn