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erika flynn

Erika Flynn

Contributing Writer

Author Profile

Erika Flynn is a freelance writer covering the commerce marketing industry. She has more than 30 years of experience covering all facets of the industry, from the perspective of consumer goods companies, retailers and agency partners.

Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

  • 4/8/2023

    Hall of Fame Profile: Mimi Dixon

    As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
  • 4/8/2023

    Hall of Fame Profile: Brent Rosso

    Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.
  • 4/8/2023

    Hall of Fame Profile: Bob Waibel

    This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
  • 12/5/2022

    2022 Women of Excellence Profiles

    This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.
  • 12/5/2022

    2022 Women of Excellence, Executive of the Year

    Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.