Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 3/30/2025
Innovative Retail Merchandising: A Look at Consumer Electronics
Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh. - 3/26/2025
Why Marketers Shouldn't Panic About Changing Social Platforms (and What to Do Instead)
Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc. - 3/25/2025
Q&A: Diaz Nesamoney of Jivox
Here's a snapshot of an industry leader from the P2PI member community. - 3/24/2025
Retailtainment Revolution: Things to Consider When Executing Experiential Marketing
Here are some seamless and impactful strategies for in-store event marketing. - 3/18/2025
Turning Complex Retail Media Measurement Into Competitive Advantage
Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm. - 3/10/2025
Henkel Takes 'Color on Tour' Nationwide
Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs. - 3/9/2025
Member Report: Marketing Mix Modeling (MMM) Playbook
The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions. - 3/3/2025
Q&A: Mars Marketing VP David Jacobs Talks Omnichannel Approach
See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more. - 2/27/2025
Driving Loyalty & Sales With Digital Coupons at Canadian Grocers
There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence. - 2/25/2025
Kellanova Chief Growth Officer Charisse Hughes to Keynote Retail Media Summit
Here's what the CPG veteran will discuss on May 7.
