Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 10/5/2025
Members Report: 2025 Retail Media SMB Spend
BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns. - 10/5/2025
How SMBs Should Approach Retail Media
BirdDog's Shaun Brown shares research findings and best practices for investment. - 10/1/2025
Winning the Wellness Journey With Personalization
Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket. - 9/24/2025
Actionable Strategies for SNAP Consumer Loyalty
Here are four key ways to help your business navigate changes in food assistance. - 9/17/2025
Member Report: Q3 2025 Top Retail Trends
Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement. - 9/15/2025
P2PI Shortlisted for Eddie & Ozzie Awards
The Eddie & Ozzie Awards are the most prestigious recognition program in the industry, honoring excellence in editorial content and design across all formats. - 9/10/2025
How to Serve SNAP Households Through Mobile Apps
Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance. - 9/2/2025
Q&A: Brian DeCoveny of Barrows Connected Store
Here's a snapshot of an industry leader from the P2PI member community. - 8/26/2025
Commerce Media Balancing Act: Smarter Strategies for Buyers and Retailers
Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth. - 8/20/2025
Key Marketing Strategies When Budgets Are Tight
Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.
