Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 4/27/2026
Inside Bimbo's Omnichannel Play With Novamex's Jarritos
The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month. - 4/26/2026
Dick's Deploying AI Agents as 'Digital Coaches'
Learn how the retailer is ramping up personalization in stores and online. - 4/21/2026
Bay Cities Helps Formless Beauty Launch at Sprouts
The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging. - 4/16/2026
Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales
Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket. - 4/12/2026
VIDEO CASE STUDY: Intel Brings Human Touch to Retail Experience
Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers. - 4/7/2026
Why On-Pack Planning Is More Than a Design Choice
AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. - 4/6/2026
Shoppers Share Spring Cleaning Habits
Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media. - 4/1/2026
How Sam's Club Is Rethinking Customer Loyalty Through the Creator Economy
The warehouse club's member-first creator strategy could reshape what's on the shelf. - 3/31/2026
How to Bring National Campaign Power to Regional Retailers
HMT Associates' Joe Conti shares the playbook for driving incremental profit growth. - 3/24/2026
Albertsons Media Collective Calls for Change in iROAS Measurement
The retailer media network discusses a new measurement framework to help brands better interpret results.
