Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 9/22/2026
Epsilon Announces 3 Leadership Appointments
Learn about the company's chief growth officer, general manager of Epsilon Digital and its chief solutions officer. - 9/22/2026
Retail Sports Marketing Rebrands as RSM&, Names CEO
The moves mark the next chapter for the company following its acquisition by The Barnett Group, with an expanded vision for experiential marketing. - 9/10/2026
Lars Djuvik Named CRO of Surfside
The former Pentaleap executive joins the company as its retail media platform expands across grocery and convenience. - 8/29/2026
Big Happy Brings Independent Verified CPM to Digital Out of Home
The company's efforts allow for the dynamic video channel to be held to the same standards of other activations. - 8/29/2026
Topsort Advances Commerce Media Infrastructure for Luxury Goods
Learn how the move supports high-intent discovery and premium experiences. - 8/24/2026
Perion Accelerates In-Store Media Presence With PRN Acquisition
Learn how the transaction connects physical retail footprints with digital scale for brands. - 8/24/2026
Retailer Playbook: Hy-Vee's In-Store Signals
A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers. - 8/19/2026
7-Eleven Expands Digital Promotions for Brands
Learn how CPGs can engage convenience shoppers through targeted and measurable digital offers. - 8/18/2026
Circle K Relaunches Retailer Media Network
Learn how the company provides brands with more shopper touchpoints across physical and digital channels. - 8/17/2026
Why Shopper Data Is the Only Advantage That Can't Be Undercut
Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale. - 8/9/2026
Inside Chobani's Full-Funnel Campaign With U.S. Soccer
This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers. - 8/9/2026
How CPGs Embraced Licensing Partnerships — and Won
Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.
