ARTICLES BY THIS AUTHOR

• 6/5/2023

  Member Spotlight (May-June 2023)

  A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

  Charlie Menchaca

  
• 4/17/2023

  Shopper Sustainability Practices

  Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.

  Charlie Menchaca

  
• 4/8/2023

  Brand Watch: ​​​​​​​PepsiCo Embraces Shopper Insights

  The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.

  Charlie Menchaca

  
• 4/8/2023

  Member Spotlight (March-April 2023)

  A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

  Charlie Menchaca

  
• 3/26/2023

  Spring Cleaning Shopper Trends

  Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

  Charlie Menchaca

  
• 2/13/2023

  2023 Valentine’s Day Gift Shopping Trends

  Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

  Charlie Menchaca

  
• 2/8/2023

  P2PI Names 2023 Hall of Fame Class

  This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

  Charlie Menchaca

  
• 2/6/2023

  On Trend: Seeing Brands Clearly

  Colgate-Palmolive and 1WorldSync share best practices for product content.

  Charlie Menchaca

  
• 2/6/2023

  Member Spotlight (January-February 2023)

  A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

  Charlie Menchaca

  
• 2/6/2023

  Brand Watch: Molson Coors Celebrates with Drizly

  The BevAlc company’s Topo Chico hard seltzer finds an audience online.

  Charlie Menchaca