ARTICLES BY THIS AUTHOR

• 4/28/2025

  Infographic: Spring Cleaning Shopper Trends

  About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

  Charlie Menchaca

  
• 4/28/2025

  Danone Scales Breakfast Event to Multiple Retailers

  The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

  Charlie Menchaca

  
• 4/23/2025

  Q&A: Missy Tiller of SheSpeaks

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 4/22/2025

  The Post-Click Journey: Why CMOs Must Think Beyond

  Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

  Charlie Menchaca

  
• 4/16/2025

  Slow Is the New Dead: Why Speed Matters More Than Budget

  Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

  Charlie Menchaca

  
• 4/15/2025

  Getting Offsite Retail Media Infrastructure in Place

  Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

  Charlie Menchaca

  
• 4/14/2025

  Rethinking the In-Store Sensory Experience

  Here are some ways to make shopping more accessible and inclusive, writes Kayla Myhre of C+R Research.

  Charlie Menchaca

  
• 4/8/2025

  Q&A: Mateusz Drela of Retail Media IQ

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 4/7/2025

  Lamb Weston's Biggest Commerce Campaign Embraces Minecraft Movie at Retail

  Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

  Charlie Menchaca

  
• 4/1/2025

  Finding the Right Media Mix for CPG Brands in 2025

  Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

  Charlie Menchaca