Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 5/12/2026
VIDEO CASE STUDY: How Haleon Won Game Day at Walmart
The brand along with its agency partner share the details behind their award-winning, full-funnel campaign. - 5/11/2026
Closing the Gap Between Digital Media, In-Store Sales
A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten. - 5/10/2026
In-Store Experience: The Solution to Retail Media's Growth Problem
Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers. - 5/7/2026
5 Loyalty Programs Nobody Talks About (That Are Quietly Winning)
Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. - 5/5/2026
Why Loyalty Lives More on Packaging Than Apps
Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard. - 5/4/2026
How Streaming Audio, Podcasts Are Becoming Retail Media's Growth Engine
Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross. - 5/3/2026
Amazon's Rufus Levels Up Agentic Shopping Features, Personalization
Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites. - 5/3/2026
Best Buy Details CEO Succession Plans
The board selected this c-suite executive to lead once Corie Barry steps down on Oct. 31. - 4/30/2026
Loyalty Beyond Transactions: Building the Relevance Engine
Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain. - 4/29/2026
Albertsons Begins Integration Across YouTube With Google's DV360
Keurig Dr Pepper is the launch partner for the retailer media network partnership.
