Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 11/19/2025
How to Build Brand Love in the Agentic Era and Its Retail Media Implications
Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead. - 11/17/2025
How Coca-Cola Grew In-Store Sales at Dollar General
Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation. - 11/11/2025
Universal Coupons: The Future of Consumer Promotions
Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson. - 11/10/2025
Q&A: David Buckingham of Ecrebo
Here's a snapshot of an industry leader from the P2PI member community. - 11/9/2025
Use Cases for AI in Marketing
Here are ways artificial intelligence can fill skill gaps, writes Craig Jenkins of Dacs. - 10/27/2025
How to Make Your Brand Stand Out to In-Store Shoppers
T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages. - 10/21/2025
3 Ways AI Helps Advertisers Work Smarter, Not Harder
The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen. - 10/20/2025
The Two-Hour Economy: How Grocery Shoppers Are Rewriting the Rules of Retail
VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels. - 10/14/2025
Q&A: Keri Moore of Havrion
Here's a snapshot of an industry leader from the P2PI member community. - 10/13/2025
What Halloween Shoppers Want
Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media.
