Brands Get Creative With Pop-Ups Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion. Chomps Leans Into American Nostalgia With Immersive Pop-Up Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. Chomps Delivers a Message of Healthy Snacking at Target The brand's 2025 new-year program is its largest marketing investment with the retailer to date. Chomps Study Highlights Unmet Demand for Protein Snacks The study found high-protein snacks make up only 19% of the U.S. snacking market.