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Sales Lift & Effectiveness

Coca-Cola Contour Bottle Merchandiser Takes Cue from Packaging
P-O-P's Wave of the Future

Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment
Advertising Strategies to Increase Usage Frequency
Commitment to P-O-P Rejuvenates Michelob
Spalding Sweepstakes Invites Golfers to "Drive in Style"
Scanner Data Corroborates P-O-P's Power
1996 P-O-P Trends Report: Retailer Survey

Retailers know what they want, just ask them (please!)
Research Shows In-Store Decisions Increasing

1995 POPAI Study Tracks Shopper Trends
Miller Brewing Introduces Lite Neon Signs
Nutro Products Promotes Cat Food, Carriers in Pet Stores
Can Package Size Accelerate Usage Volume?

Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes.
Stoli Floor Display Ties Into Heritage, Boosts Vodka Sales

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