Miller Genuine Draft Tests New Packages, P-O-P In South Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 Dole Debuts Banana Merchandiser Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Labatt's Rolls Out Compact Red Stripe Sign 3M Puts the Message Under Foot P-O-P Location Can Outsell Price Cut, Daily Data Show L'Eggs Offers 'Adventures in Black and White' Display Merchandising Profitability Now Easier to Determine First Previous 68 69 70 Next Last