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Sales Lift & Effectiveness

Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers
The Future? One-to-One, According to Peppers
Coca-Cola Display Achieves 10% to 15% Sales Increase
Taking Stock of Supermarket Retail Performance

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"
Tobacco P-O-P on the Rise, Study Says

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions
Hall of Fame Profile: Matt Borgard
A Benefit Congruency Framework of Sales Promotion Effectiveness

Examing the effectiveness of monetary vs. non-monetary promotions
Countertop Display Features Toro Sprinkler Head
Forming Strategic Alliances

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.
Comparison Methods for Identifying Heavy Users
Illuminated Display Boosts Holiday Sales for Jim Beam Brands
Displays Showcase Taylor Made InerGel Golf Balls

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