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Sales Lift & Effectiveness

Blender Floorstand Draws Attention to Snapple Whipper Snapple
Movable Display Highlights Jansport Backpacks
Jose Cuervo Rolls Margarita Party Ball Into Stores
Leveraging Your Sampling Program
P-O-P Acceptance

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance
A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream
Slotting Fees: Schools of Thought

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.
Kraft Moves Cottage Cheese 'Out of the Tub'
Burger King Launches Second Free Fry Day
Testing P-O-P Synergy

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.
Advertising Trends in the Alcohol Industry

A report from the Federal Trade Commission
"Supermarket P-O-P Close-Up" Study Examines How We Shop

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays

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