Chiquita Standee Achieves 88 percent Store Placement Rate Just Born Offers Display Options for Sour Candy Intro Pucker Up! Abstract: Point-of-Purchase Displays and Brand Sales How Sweet It Is: A Profile of Amurol Confections Co. Amurol Confections stimulates impulse sales with eye-catching displays in multiple store locations Milk Mustache Shaker P-O-P Drives Incremental Sales Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Research Before Production: the Key to Successful P-O-P Cover Girl Gets Account-Specific for Jean Coutu The Mirage of Promotional Lift Do price promotions really pay out? Duracell Two-Sided 9-volt Battery Display Schultz Outlines Five Criteria for Measuring Return on Brand Value First Previous 63 64 65 66 67 Next Last