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Sales Lift & Effectiveness

Event Attendance and Influence on Purchase, by Gender
Experiential Marketing Insights

Events influence purchases in multiple ways, study finds
Time Between Event Attendance and Product Purchase
Favorite Aspects of Marketing Events, Differences by Gender
CompUSA: It's Not TV, It's In-Store Media
Arbitron's Report on Retail Video Displays
...just Don't Call it 'Cardboard'
Broader Thinking About Narrowcasting
Narrowcasting Report: P-O-P is on the Air

Lower costs, more awareness boost narrowcasting networks, but retailers and marketers grapple with how best to use the new medium.
The Milkman Cometh

Bill Schober, Editorial Director, P-O-P Times

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